About Swaad Mool
Swaad Mool (स्वाद मूल — "the root of taste") makes one thing, and makes it properly: handmade thekua in pure desi ghee, the festive cookie of Mithila and Bihar. Our desi ghee thekua is made in small batches, by hand, the way it is made at home.
Swaad Mool at a glance
- What we make: handmade thekua — Gud Thekua, Cheeni Thekua and a Gud + Cheeni combo
- Made with: whole wheat atta, 100% pure desi ghee, jaggery or sugar, cardamom and fennel
- Kitchen: Noida, Uttar Pradesh, with an FSSAI licence
- Shelf life: 45–60 days from dispatch in an airtight pack
- Delivery: across India, dispatched within 24–48 hours
Our story
For families from Bihar, thekua is more than a snack. It is the prasad of Chhath Puja, the packet a mother slips into your bag when you leave home, and the taste of every festival. Away from home, most of us could only find factory-made versions full of palm oil and preservatives. Swaad Mool was started to bring back the real thing — the thekua our grandmothers pressed by hand.
Our kitchen and process
- Recipe: a traditional Mithila thekua recipe from our family — whole wheat atta, pure desi ghee, gud (jaggery) or cheeni (sugar), cardamom and fennel.
- Hand-pressed: every piece is shaped on a wooden sancha (thekua mould), the way it is done at home for Chhath.
- Slow-fried in small batches so each batch is evenly cooked and crisp.
- Nothing artificial: no preservatives, no palm oil, no added colours.
- Packed fresh in airtight boxes and shipped across India within 24–48 hours of your order.
Licences and trust
- FSSAI licence no. 22726446004531
- GSTIN: 09ABBCA3429Q1Z9
- Kitchen: Near Shiv Mandir, Sector 102, Maharishi Nagar, Salarpur, Noida, Uttar Pradesh 201304
- Damaged or wrong item? We'll replace or refund it — see our Refund Policy.
Our thekua
- Gud Thekua (jaggery) — the classic Chhath style
- Cheeni Thekua (sugar) — lighter and crisper
- Combo Packs — both recipes in one box
New to thekua? Read about the Chhath Puja thekua tradition, thekua's roots in Bihar or try our traditional thekua recipe.
Questions, bulk or festive gifting orders? Contact us — we reply on WhatsApp at +91 7303150997.
