About Swaad Mool

Swaad Mool (स्वाद मूल — "the root of taste") makes one thing, and makes it properly: handmade thekua in pure desi ghee, the festive cookie of Mithila and Bihar.

Our story

For families from Bihar, thekua is more than a snack. It is the prasad of Chhath Puja, the packet a mother slips into your bag when you leave home, and the taste of every festival. Away from home, most of us could only find factory-made versions full of palm oil and preservatives. Swaad Mool was started to bring back the real thing — the thekua our grandmothers pressed by hand.

Our kitchen and process

• Recipe: a traditional Mithila family recipe — whole wheat atta, pure desi ghee, gud (jaggery) or cheeni (sugar), cardamom and fennel.
• Hand-pressed: every piece is shaped on a wooden sancha (thekua mould), the way it is done at home for Chhath.
• Slow-fried in small batches so each batch is evenly cooked and crisp.
• Nothing artificial: no preservatives, no palm oil, no added colours.
• Packed fresh in airtight boxes and shipped across India within 24–48 hours of your order.

Licences and trust

• FSSAI licence no. 22726446004531
• GSTIN: 09ABBCA3429Q1Z9
• Kitchen: Near Shiv Mandir, Sector 102, Maharishi Nagar, Salarpur, Noida, Uttar Pradesh 201304
• Taste promise: don't love it? Get a full refund — see our Refund Policy.

Our thekua

• Gud Thekua (jaggery) — the classic Chhath style
• Cheeni Thekua (sugar) — lighter and crisper
• Combo Packs — both recipes in one box

Questions, bulk or festive gifting orders? Contact us — we reply on WhatsApp at +91 7303150997.